One week prior to the premiere of “Pemandi Jenazah,” we orchestrated an offline brand activation by establishing a Haunted House experience at CiPlaz Klender.

Our objectives encompassed raising awareness about the movie through this activation and fostering word-of-mouth marketing. Additionally, as part of our strategy, we introduced a promotional offer wherein viewers of “Pemandi Jenazah” could avail themselves of a free pass to the Haunted House.

Within the “Pemandi Jenazah” Haunted House, participants were engaged in an environment designed to evoke fear and terror. In alignment with the theme of the movie, they had the opportunity to experience the process of preparing a deceased body before interment.

Over the course of one month, our offline brand activation garnered significant engagement, attracting a total of 13,278 visitors to the Haunted House experience.